蓝狮问道CBO：什么样的稿件内容适合海外媒体网站发布？

“通过全球各大顶尖媒体的强悍网路传播功能和权威的背书疗效，全球各大中小企业除了实现了信息在全球范围内的快速传播，让其产品及时完整的传递给目标群体，而且还运用了全球各大顶尖媒体更好做背书，全方位的提高品牌及产品的可信度疗效。”蓝狮问道CBO在接受专访时说道。

什么样的稿件内容适宜在海外媒体网站发布？怎么上Google收录首页？区块链新闻通稿如何发布？海外区块链发布网站有什么套餐？海外媒体对稿件字数和图片有哪些要求吗？海外中文新闻稿格式如何写？带着这种疑惑，特邀蓝狮问道 CBO 从媒体的角度揭露答案。

什么样的稿件内容适宜在海外媒体网站发布？

海外媒体发布注意事项

一、新闻时效性

国内顾客在发布新闻稿时，首要考虑的问题之一是时效性。

海外通稿的操作周期相对十分短，一般12个小时才能完成全部的投放工作。这里说的全部的投放工作，指的是，从领到顾客审定好的终稿后到稿件刊载下来的时间。比如，越南新闻媒体通常早上给到稿件，当天晚上给到媒体回链。

海外媒体和国外媒体的运作模式也是有些不同。海外通稿的发布流程是手动加自动，以手动为主。之所以能做到手动，是因为接受新闻通稿的媒体，相互间签订了共同的内容接受/兼容的电子合同。这份电子合同主要规定了编辑规则、免责条款、内容管理和处理流程等具体信息。基于这份电子合同，各个新闻网站得以在几乎同一时间接受、发布由统一新闻源提供的新闻。

如何让Google快速收录？怎么上Google收录首页？

二、新闻稿微软收录

国内新闻收录看百度，国外新闻收录看微软。谷歌收录和排行直接影响海外新闻稿发布的疗效。稿件发出后怎样让Google快速收录？怎么上Google收录首页？

1、内容稿件质量

100%原创的稿件被收录的可能性，比剽窃和更改他人文章的可能性要大好多。这种原创包括文字原创、图片原创、视频原创。高质量的图片和视频就会提高稿件质量，稿件质量越高，被微软收录的可能性越大。所以能不能被Google收录，取决于稿件本身质量而非媒体代理商。

2、稿件字数

被微软收录的最佳字数是600-800个英语词组左右，这是微软算法决定的。很多企业觉得写得越多越好，其实无论从新闻稿阅读疗效和微软收录疗效来讲，都不是最佳的选择。写的多了，比如两千字，谷歌 Search Engine web crawler 有可能从字数判定这更像是一篇论文，而非新闻稿。大部分媒体可接受的稿件词组数目是800-1000个词组内，图片原则上是包一张，具体因不同媒体而论，有的不限字数和图片。

3、媒体权重

类似国外网易、人民网这些高权重的媒体。比如彭博社、法新社、俄塔社、雅虎、华尔街日报、路透社、美联社、阿纳多卢通讯社、日本共同社、朝日新闻、安莎社、华尔街见闻等，这类媒体能登载的文章通常都质量很高，通常是新闻热点、重大观点，有时甚至靠记者、编辑的专业能力“制造”受众关注的焦点，谷歌算法会优先抓取新闻焦点、热词，这促使权重高的媒体获得更多被抓取的机会。

三、文章顶部信息

标准版：

Media Contact

Company Name:

Official Website:

Contact Person:

E-mail:

Location：

根据不同地区、不同媒体对顶部信息的要求会略有区别，具体以选择的媒体套餐要求而定。

四、海外中文新闻发布模板

Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:

1. New Product or Service Release

2. Fundraising Announcement

3. New Partnership

4. Company Milestone or Momentum

5. Hiring an Executive

6. Winning an Award

7. Major Customer Acquisition

8. Company Merger/Acquisition

Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.

每个模板中的个别内容依照公告的目的而有所不同，而个别内容块在大多数或所有新闻稿中都很常见。 将所有括弧内的内容替换为与您的公告有关的信息。

For best practices, remember to do the following for all of your press releases.

为获得最佳实践，请记住对所有新闻稿进行以下操作。

Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.

Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.

Whenever possible, break up takeaways and key points into a bulleted list.

Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.

Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.

从简约的角度入手,关键申明和发布申明的诱因,无需饱含诗意,切记要直达主题。

至少包括一位主管或直接参与故事的人的谚语, 如果涉及另一方或公司，请尝试从她们哪里获取报价。

尽可能将要点和要点分解成项目符号列表。

保留整个发行摘要，但若果认为对读者有利，则提供指向产品，公司或博客页面的链接以获取更多信息。

使用此工具包中包含的晋升计划模板为团队分配任务和截至日期，并最大限度地提升新闻稿的影响力。

New Product or Service

新产品或服务

Use this template for announcing a new service you’ll be providing or a new addition to your product line.

使用此模板可以宣布您将提供的新服务或产品系列的新功能。

[Press Release Title：8-26words]

[新闻稿标题：8-26单词]

[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].

“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”

Features and benefits of [product/service] include.

Benefit or feature #1

Benefit or feature #2

Benefit or feature #3

[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Fundraising

融资活动

If you’ve raised a round of fundraising, announce it with this press release template.

如果您早已进行了一轮融资，请使用此新闻稿模板进行宣布。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].

“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote].”

This new round of funding will be used to [main reason of fundraising]. Specifically, the areas that the company will focus on are:

Area of focus #1

Area of focus #2

Area of focus #3

[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

New Partnership

建立新伙伴关系

This release is for announcing partnerships and/or product integrations.

此版本用于宣布合作伙伴关系和/或产品集成。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].

“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote].”

The benefits of this new partnership include.

Benefit or feature #1

Benefit or feature #2

Benefit or feature #3

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].

Momentum or Milestone

公司里程碑

[Press Release Title：8-26words]

[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]

“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote].”

This news comes in the wake of many recent initiatives and accomplishments of the company, including:

Initiative or accomplishment #1

Initiative or accomplishment #2

Initiative or accomplishment #3

[Additional quote, if desired].

To learn more about [milestone], click here [link to website page about the milestone].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Hiring an Executive

聘请高管

Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template

宣布新的首席执行官，高管，C级专业人员， 使用此模板向全世界传达您的好消息

[Press Release Title：8-26words]

[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].

[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].

Additionally, [name]’s experiences that will benefit [company] moving forward include:

Experience 1

Experience 2

Experience 3

“[Quote from new executive about joining the company],” says [name]. “[Additional quote].”

“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote].”

[Additional quote, if desired].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Winning an Award

获奖

You won an award? Congrats! Use this template to publicize the great news.

你得奖了吗？ 恭喜！ 使用此模板可以宣传好消息。

[Press Release Title：8-26words]

[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].

“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote].”

[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Major Customer Acquisition

大顾客合作披露

Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.

您以即将顾客的身分签订了该家喻户晓的公司。 使用此模板突出显示成就和细节。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].

“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote].”

[Additional brief overview of the deal’s details and/or benefits, if applicable].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

Merger/Acquisition

合并/收购

If you’re merging with, acquiring, or being acquired by another company, announce the news and briefly outline the details here.

如果您要与另一家公司合并，收购或被另一家公司竞购，请在此处发布新闻并在此处简略概述详尽信息。

[Press Release Title：8-26words]

[City, State]: [Company name] today it has [merged with/acquired/been acquired by] [company], effective [date].

“[Quote from higher-up in the company about the new merger/acquisition],” says [name], [title] at [your company]. “[Additional quote].”

“[Quote from higher-up in second company about the new merger/acquisition],” says [name], [title] at [second company]. “[Additional quote].”

For more information on how the [merger/acquisition] will affect current customers, please click here [link to further information].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Other Company]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

以上8个模板为常用仅供参考，其他行业或则内容也可以作参考。

对海外媒体不懂如何能够把稿件发布到相对应媒体网站上呢？

海外新闻稿发布形式

1、境外社交帐号自助发布（脸书、推特、Instagram、YouTube、博客等主要平台）， 境外的自媒体平台发布，跟国外的一点资讯、今日头条、新浪博客等等，这种是可以自己注册帐号免费发布的，但这些是属于个人注册自行发布的内容，非媒体官方发布的，不具有一定的社会公信力、媒体权威性，如新浪官方新闻和新浪号发出媒体差别。

2、全球顶尖媒体官方发布。即定向投放到个别媒体、某些领域、某些国家或区域；但和国外媒体不同，海外发稿通常都是套餐方式同时间将稿件展示在几十家甚至上百家媒体上，个别媒体是能否单独发布。

要选择合适的媒体公关公司合作如蓝狮问道。专业的媒体人，能够有效对稿件内容进行初步的评估和给出合适更改建议，深挖媒体资源，发挥线上线下的互动效应，有效减少推广成本，为顾客带来更多附加价值。

海外区块链发布网站有什么？

本期主要介绍区块链媒体：

美联社雅虎套餐：美联社+雅虎+道琼斯+通配媒体发布。

美联社道琼斯区块链：美联社+道琼斯+新闻源媒体+通配媒体发布。

道琼斯区块链套餐：道琼斯，新闻源媒体，欧美新闻通配强化版等200家以上媒体数目。

美联社单发【区块链】：美联社APNEWS单发。

欧美新闻区块链版：：通配媒体发布。

……

媒体优势

发布渠道：包含Apnews、Yahoo、Agence France-Presse、彭博社、俄新社、欧洲新闻社、阿纳多卢通讯社、安莎社、Digital journal、Kyōdō Tsūshinsha、欧洲新闻社等著名媒体；

谷歌收录：大部分微软收录，有效提升海外媒体声量；

品牌爆光：从品牌角度进行标题与内容建议，方便用户搜索品牌；

发布时效：1-3个工作日完成发布，并递交传播报告；

媒体推荐：根据稿件内容推荐相关的媒体套餐，能更有效将内容推送给目标人群；